Rising Postal Costs and the Evolution of Greeting Cards
```html The Impact of Rising Postal Costs on the Greeting Card Industry In a world of rapidly evolving technologies, traditional practices like sending physical greeting cards are under scrutiny. Rising postal costs, especially in regions like the UK, are altering the landscape of this long-standing tradition. The shift to digital alternatives, coupled with changing consumer preferences, has added further dynamism to the industry. Moreover, while many still prefer the tangible sentiment of physical cards, the surge in digital options underlines the need for adaptability and innovation within the greeting card business. The Financial Strain: How Postal Costs Impact Physical Cards The escalating cost of postage is a central challenge for the greeting card industry. In the UK, the price of a first-class stamp has witnessed a steep rise, from 46p in 2011 to £1.65 in 2023. Such significant increases elevate the expense of sending cards, especially during festive seasons like Chris...